Partners in the project by
Karla Sing Conde (Creativity and art direction)
Adrian alias Yero (Creativity and art direction)
Partners in the project by
Karla Sing Conde (Creativity and art direction)
Adrian alias Yero (Creativity and art direction)
Client: Bar-s
Client: Bar-s
Bar-S sells 200 million packages a year.
Yet brands spend millions trying to convince you to discover something new. Something "premium."
But what if you already know exactly what you want?
The Duh Choice.
Bar-S sells 200 million packages a year.
Yet brands spend millions trying to convince you to discover something new. Something "premium."
But what if you already know exactly what you want?
The Duh Choice.
A campaign as obvious as the decision to buy Bar-S.
We requested the national count from supermarkets across the country, the places where our products always sell out. The numbers revealed what we already knew: people don't choose what doesn't work.
So instead of convincing, we celebrated.
We didn't convince anyone.
They just knew. Duh.
A campaign as obvious as the decision to buy Bar-S.
We requested the national count from supermarkets across the country, the places where our products always sell out. The numbers revealed what we already knew: people don't choose what doesn't work.
So instead of convincing, we celebrated.
We didn't convince anyone.
They just knew. Duh.
