Creativity and art direction by Karla Sing Conde
Creativity and art direction by Karla Sing Conde
Client: America Read Cross
Client: America Read Cross
Millions play every day, but very few donate. Blood donations dropped 40% in two decades while the gaming community grew exponentially.
So we went where they actually are: the game.
Together with Nómada Studio, we created Vita, the only video game where the final level requires real action.
Millions play every day, but very few donate. Blood donations dropped 40% in two decades while the gaming community grew exponentially.
So we went where they actually are: the game.
Together with Nómada Studio, we created Vita, the only video game where the final level requires real action.
We took quests, levels, rewards and connected it to something tangible.
Through a QR code, you unlock the ending with the blood you donate.
Donating stops being a medical procedure and becomes a celebrated achievement.
Some levels change the game. This one changes lives.
We took quests, levels, rewards and connected it to something tangible.
Through a QR code, you unlock the ending with the blood you donate.
Donating stops being a medical procedure and becomes a celebrated achievement.
Some levels change the game. This one changes lives.
